Intent
From Newsletter to Tea Brand
Brand Identity
Logo Design, Website, Packaging, & Mockups
Project Duration
April 2023 - February 2024
Location
New York, USA
Client Project
An evolving brand that grew from editorial beginnings into a physical and digital tea business.
A project that began as a newsletter and later expanded into a tea brand, requiring a visual identity that could move easily between print, product, and digital spaces.
Brand Identity
The logo was designed to be simple and flexible, allowing it to work across newspaper layouts, packaging, and online use without losing clarity.
Packaging
Tea sachets and tin cans designed with a calm, considered approach, keeping the brand consistent across physical products.
Digital interface Design
Website and newsletter interfaces designed to feel calm, clear, and consistent with the physical brand.
