*kamusta 一 is a common way for Filipinos to greet or receive someone warm. Sometimes, this may also mean that you are checking on someone as this word is derived from Spanish word "Como esta?" which means "how are you?"
With the fast pace of life, people are getting busy and unavailable with their hectic lifestyles. So a calming café is ideal for a quick pause in a loud environment. The Kamusta café appeals to this style of living, not only does the brand's name justify the meaning of how the brand aspires to touch its target market, but the selection of colours, elements, and typography have it more profound and bona fide; which are the main role of designing this very brand.
Having the question mark as a logo is like the cornerstone of this design process. It personifies asking "kamusta?" in a habitual and friendly way when someone wants to start a good conversation. Kamusta café made sure that the environment speaks for its title by maintaining a good-natured, safe space with mellow and inviting music and a faint scent of brewing coffee.
Manipulating the question mark to form a smoke effect is like asking someone "kamusta?" in an aromatic way. Smoke also expresses calmness from the relief of taking a break while indulging in each sip of a hot drink.
Kamusta café gently reminds us to give ourselves a pause and have time to catch up either with pals or even just by ourselves asking, 'kamusta kita?"
Kamusta café is owned by no one. These are just a product of my own vision and use technology and arts as if I were to ask to give identity to a café brand. Product photos and vectors are all customized by the designer herself. | Mockups, PSDs ─no infringement intended.
categories: personal project // branding & visual identity
