Reyg is a handmade crochet business owned by my sister. I offered to create its brand identity and was asked to have a simple yet meaningful visual. This brand revolves around organic hues and movements of crocheting that are perfectly demonstrated through color and lines. Since the brand is a handmade business, creating a customized logo from the shapes of essential tools in crocheting helps me come up to form the letter R. Being consistent with the line from logo, having the weaving line is perfect for brand pattern to give the brand a more handcrafted and DIY feel. Color palette helped me get what I wanted for this brand to be reminded.

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• Bold and strong color was picked to keep away from the norm and stand out among competitors and to achieve gorgeous organic color.

• Tangerine is a call to mind feelings of happiness, enthusiasm, and warmth. Green symbolizes harmony, tranquility, and peace. And purple for independence, creativity, and luxury.